International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 9

International Marketing - Essay Example From the above mentioned statistics, it might be clearly avowed that the consciousness and kindness of the human beings for pet animals is increasing day by day and this is key reason behind rapid growth of the pet care industry. This rising trend of human characteristics towards pets has proved worthy for the organizations operating in the pet care industry and this factor acts as positive catalyst to the demand of product and services of the branded pet care companies and amplifying revenue to a considerable extent (Australian Companion Animal Council, 2010). The rationale of this essay is to compare and contrast the marketing environment of a branded food organization in United Kingdom and India. The company that has been selected for this study is Nestle Purina Pet Care Company which is a multination pet food brand having strong footprint in many countries around the world including United Kingdom and India. In order to do so, varied types of analytical tools are used such as PEST analysis and Porter five forces analysis. According to Australian Companion Animal Council, (2010), the number of pets has been increasing every year in an increasing rate. In United Kingdom, the number households or families having cats are 75% of the number of families having pet dog. In opposite to this scenario, maximum percentage of the Indian households who own pets, have pet dogs as compared to cats. Such type of trend might prove highly effective for Nestle Purina Pet-care Company. The above figure of indicates that the trend for pet dog ownership has increased in India that may prove effective for Nestle Purina Pet-care Company to enjoy increased demand of their pet food products. The industry of pet-care is increasing and so its contribution towards the gross domestic product of the nation may not be neglected. This is mainly for the increased attention of the human beings over the pet animals. So, as per the report of Australian Companion