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APPLE’S PRESENTATION TECHNIQUES The keynote at Apple’s Worldwide Developers Conference (WWDC) 2013 offers yet another opportunity to learn fresh and effective techniques that you can and should apply to your presentations. Stick to one theme per slide. It means that it is better not to put the two topics or statistics in one slide. Apple brings this recommendation to the top and becomes as laconic as can be. Apple had to deliver the following idea: â€Å"The developer program is incredibly vibrant. We have over six million registered developers. Demand for this show has never been greater. We sold out in just over a minute [71 seconds].† Let’s think how many slides you would create. Most people would put the two statistics, 6 million and 71 seconds, on one slide. Apple CEO, Tim Cook, had two slides. The first one simply read: 6 million. The second slide read: 71 seconds. The second slide also had the words â€Å"Sold Out† in red. We know that facts and statistic have benefits and drawbacks. If used effectively they offer quick, credible support for your message. Make data visual. In the presentation of Apple Tim Cook announced that Apple customers have downloaded 50 billion apps from the App Store. Instead of simply putting the number on the screen, as most presenters would do, Apple designers created a visual display of the data with zeroes that are actually images of apps. Creative visual cues can impress the audience and become more memorable. Always avoid bullet points. There are images and text (sometimes on the same slide) on Apple slides, but no bullet points. The theory says, â€Å"Include no more than four to six lines of text on one slide- this can be one quote, three bullets that are two lines each, or one example.† The designer... ... part of your company story. Apple’s team presentation is a better role model for creating, designing and delivering presentations. It appears as mix of informative and persuasive presentations. It is perfect example of how speakers’ body language and words match one other. Supporting materials in this presentation add interest, visual impact, and credibility. Techniques that Apple used in this presentation are extremely impressive and effective. Work Cited: DiResta, Diane. Knockout Presentations. Worcester ( Mass.): Chandler House, 1998. Print. Goodall, H. Lloyd., Sandra Goodall, and Jill Schiefelbein. Business and Professional Communication in the Global Workplace. Boston, MA: Wadsworth Pub., 2010. Print. Gallo, Carmine. "10 Presentation Techniques You Can (And Should) Copy From Apple's WWDC Keynote." Forbes. Forbes Magazine, 11 June 2013. Web. 07 Dec. 2013.