Wednesday, March 27, 2019
Cigarrette Advertisements Essay -- essays research papers
Cigarette AdvertisementsAdvertisements are everywhere. After turning on the television, within minutes the viewer will glimpse dozens of chip ads that attempt to lure him/her to buy a certain product, join a certain club, or watch a specific show. When driving on a highway those in the vehicle will pass countless billboards urging them to stop at a particular restaurant, spend the wickedness at a distinguished hotel, or visit enjoyable family division parks. The most prominent form of advertizing, however, are those ads found in magazines. Magazines planetary house numerous ads for every different product imaginable. Advertisements that promote cigarette have cover dozens of magazine pages each month. With a variety of punctuates to involve from, including Marlboro, Kool, Winston, and Newport, advertisers compete with each other to target every age, gender, and career work to successfully convert smokers to their brand of cigarettes. Before a person decides on what brand of cigarettes to purchase, he/she must ask and be able to help one question Which cigarette advertisement most efficiently urges populate to buy their brand of cigarettes?The first cigarette ad that is attached is that promoting Winston cigarettes. This ad, taken from Mademoiselle magazine, is predominately targeted towards women. It is a two-page advertisement that reads, &8220I wanted a light, not his life story. Below the quote there is a round, murky &8220No Bull stamp imprinted. On the opposite page there is a black and white picture of a wo creation smoking her cigarette. She is listening to the man sitting next to her incessantly talking. From the expression on her face the reviewer is able to assume that she is completely uninterested in what he has to say. plainly annoyed, she is thinking to herself that all she wanted was a light. The twice-mentioned &8220No Bull slogan that exists on two pages of the Winston advertisement adds great emphasis to the fact that Winston c igarettes contain atomic number 6 percent tobacco and no additives. Besides the fact that the advertisement is large, it in like manner draws the reader&8217s attention through its color scheme. A cuff of Winston cigarettes is colored red and white similarly, the quote is enclosed in a white box surrounded by red on both the top and the bottom, bringing further e... ...rtrayed in this advertisement in no way seemed trashy. She was not looked upon as a sex symbol or other striked embosss pointed out in Killing Us light which have often been used in the past. The model was limned as existence a &8220real woman. Although this real woman persona is a stereotype as well the real woman of today can relate to her in a stronger sense. With all the distinct cigarette advertisements which are present in today&8217s society it is common to vary the extract of brands to buy. With respect to the three advertisements looked at, I feel compelled to favor Winston. The Winston cigarette ad vertisement portrays an image of a much more confident and secure woman. such(prenominal) an attitude is greatly desired and admired by women of today. With its creativity, color, scheme, catchy quote, and relatable images the Winston advertisers successfully attract many prospective buyers. After thumbing through magazine afterwards magazine, acknowledging the different aspects of each distinct cigarette ad, I believe that the Winston brand cigarette promotion conveys the most desired image, and is thus, in turn, the most effective advertisement.
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